Mainstream streaming giant Hulu has dropped a streaming deal with Maine, the first time a major U.S. company has done so in nearly two years.
The Maine Media Group (MMG) on Tuesday announced it has signed a one-year deal with Hulu to stream its comedy web series “Webster,” starring Kevin Hart and James Franco.
The company will continue to produce its web series and produce new series for Hulu and other streaming platforms.
MMG CEO Mike O’Neil said the new deal gives the company a bigger platform to reach viewers and reach its advertisers, which make up a significant portion of Hulu’s viewership.
The move comes just weeks after Hulu announced a deal with Netflix to offer Hulu Plus subscribers access to a variety of its shows and movies.
The deal with MMG is likely to make the Maine channel more popular for viewers and advertisers, O’Neill said.MMG, which is a subsidiary of Comcast, said the company will pay $1.25 per subscriber per month for the first two years and $2.25 for the next three years, depending on how many people sign up for the service.
It also said the price will be reduced after that.
Hulu has not yet released an official number for subscribers.
The service offers an extensive catalog of popular movies and shows.
It has more than 200 original original series, a handful of series created by independent filmmakers, and a library of original movies.
The new Hulu deal with Mainstream Media comes as Hulu has become increasingly popular among U.K. and U.I. subscribers.
The U.A.E., Ireland and Germany are among the U.k. and Irish markets where Hulu has been the biggest success.
The Hulu deal is the latest move in the industry as online video giants such as Netflix and Amazon Inc. have also signed streaming deals with Hulu.