The main stream video on AJAX-powered video services is getting a boost.
That’s thanks to the emergence of streaming services like Netflix, Amazon Video, YouTube, and Hulu Plus, which offer more and more video options to consumers.
The more people who watch video on the web, the more options there are to watch it, according to Pew Research Center’s Internet & Society Project.
“As more people are watching online, the opportunity to have more options is greater,” said Chris Soghoian, director of Pew’s Media Research Center.
“The more people watch on the internet, the fewer options are there.”
The rise of online video services like Hulu Plus has been fueled in part by demand from content providers who are now able to offer more than one subscription plan.
Hulu Plus is now available for consumers to buy for $15 per month, or as an annual subscription with access to over 30 million titles, including movies and TV shows, news, and sports.
“What’s really cool is, the content is not just going to be available to subscribers,” said Mark Gwynne, senior director of research at Media Trackers, a market research firm.
“You can also purchase Hulu Plus as an add-on to other services.”
Consumers are now increasingly choosing to subscribe to a single streaming service, rather than a multiple.
Hulu has now surpassed Netflix as the number one video streaming service in the U.S., according to data from comScore, with over 10 million U.K. subscribers.
The number of streaming-video subscribers has grown nearly three-fold since 2009, according a report from comScores.
“It’s not just about the content,” said Michael Weinberg, an analyst at comScore.
“People are also spending more money on their entertainment.”
Consumers also are paying for additional content on other streaming services.
Netflix is now the most-used streaming service among millennials, according an analysis from comScan, and it is the most popular video streaming app among the younger age groups.
Netflix also has the largest user base among the 25- to 34-year-old demographic.
According to comScore’s research, Netflix is the second-most-popular video service among consumers age 25 to 34.
That means Netflix is making up more than half of the video-streaming market in that demographic.
Consumers are also paying for extra content on those streaming services, such as movies and shows, according the comScore report.
Netflix, Hulu Plus and YouTube offer more exclusive content, but these extra features are often bundled with a subscription to a streaming service.
Consumers have also been using streaming services to access other services.
According the comScan report, Netflix has more than 5 million streaming subscribers, and the number of people using Hulu Plus in the United States is nearly five times as high.
Hulu, which has been available for a few months, is now considered a top-five streaming service by the comScored service.
The rise in popularity of streaming platforms like Netflix has led to a boom in video game streaming services such as Twitch, which now has more users than any other video streaming platform in the world.
Twitch, also known as “YouTube for gamers,” is now home to more than 1.5 million channels and over 50 million subscribers.
Streaming video services are also increasingly popular among the millennial demographic.
The Pew Research Group reported last year that more than two-thirds of Americans aged 18 to 34 use a video-game streaming service on a daily basis, up from 57 percent a year ago.
“Millennials are the most likely generation to use video streaming services,” said Soghosian.
“They’re also the most engaged in video-gaming.”
Streaming services such the YouTube-owned Twitch have become popular among young people because of their relatively cheap prices and availability.
“I think people are going to have a hard time finding games for the cost of $5.
The games will be worth it, and I think they’ll be popular,” said Erin Jones, a 30-year old Twitch player.
“When you see a game that’s $15, it’s kind of a bargain.”